Turbo King was losing market share in the DRC as young beer drinkers (ages 18-30) started gravitating toward competitors. We needed to win them back by positioning Turbo King as the beer of choice for a rewarding drinking experience, harnessing the power of digital and social media.

I developed a three-phase digital strategy leveraging Meta platforms:

1. Amplify: Promoted the key message and highlighted new product elements.
2. Engage: Created interactive content that encouraged consumer engagement with the brand online.
3. Convert: Delivered BTL and social media messaging to drive purchase intent at key consumption moments.

This strategy successfully reignited interest in Turbo King among young consumers.

‍