Heineken was losing its connection with young Gen-Z Nigerians due to a product-market misfit. To address this, we developed a go-to-market strategy for a new SKU that the brand developed, aimed at generating excitement and driving sales.

By tapping into the insight that young Nigerians, despite economic and social challenges, are driven to redefine their own world, we created a campaign that celebrated these young trailblazers. 

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