Dis-Chem, valued at $1.64 billion, sought to position itself as South Africa’s health authority, trusted by consumers at every stage of their health journey. Through market research, we uncovered the insight that for our audience, "A sense of freedom begins with your state of health."

This led to the brand positioning of "Better Health Starts Here." Executed across 327 stores nationally, with a compelling TVC, this strategy firmly established Dis-Chem as the go-to health authority in South Africa.